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Archive for July 2011

Search Engine Optimization: Did Your Firm "Over Promise"…?

Search Engine Optimization (SEO) is generally portrayed by marketers  as one of the most effective tactics for generating leads or sales from your website. But while most marketers understand the importance of SEO, many see the process as a highly technical, almost mysterious discipline that’s best left in the hands of experts. So it’s no…

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Columbo's 9 Rules of Media Engagement

This is a great read from my partner company: AIS Media Vincent Gentile, www.avminternetsolutions.com Much is written today about the importance of engagement in social media marketing. In simple terms, engagement means developing relationships, sustaining them, and then then creating an environment where people feel they trust you enough to want to openly share information. The…

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