Google Local Pack and Citations – Local citations are a must for any online business today. In fact, “citations” is consistently listed as one of the eight most influential ranking factors for local business. In a nutshell, any time your business is mentioned online, this is called a citation. It can have a link, or it …
Video is Important to Your Website and Ranking – Content and text are certainly important components of your website, but don’t forget about adding video content as well. Video is a critical part of your online and social media marketing campaigns. With one video being equal to about 1.8 million words of content for your …
Use Google Analytics to Monitor Success – There are many tools out there that can help you track your performance and measure success. One of the most popular is Google Analytics. If you don’t know it already, take the time to learn about it and see what it can do for you. In turn, it …
The Best Ways to Flaunt Your Online Reviews – A big part of getting new customers in the door is for them to see how happy your past customers are with your products and services. Reviews are important to how you market your services and products because they help potential customers make a decision if …
Should You Use Pinterest? – You may understand the importance of being on social media sites like Facebook, but you may be wondering if your type of business is well suited for other types of sites like Pinterest. This is a valid concern. Not every business should be on Pinterest. It all depends on what …
Is Your SEO Working? – The goal of SEO is to have your website rank higher in search results. This is an organic approach that takes time and that must align with your searchers’ needs and expectations, so your approach to your site design must change to keep up with them. Has it been a …
Facebook Ads and Conversions – Writing compelling copy that converts visitors into paying customers is key. If your Facebook ads aren’t getting you the conversion results you’re looking for, you’ll have to change your focus. Take a look at your current content to find out where you could be going wrong. Closing the deal takes …
Business Website: Outline For Success – There are many thoughts out there as to what good web design must involve. From compelling content to interesting graphics, let’s explore what goes into making an effective website for your business. Your website must be engaging. Research shows it takes just two seconds for a visitor to form …
Increase Your Bottom Line with a Local Business Marketing Strategy – One of the hardest things to get a handle on these days is customer loyalty. Your consumers know what they want and where they can get it. You have to offer them a pretty spectacular experience to get them to exit their comfort zone …
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Is Your Website Stagnant? – If you don’t constantly update and improve your website with relevant content, you have a stagnant website. With search engine algorithms constantly being adapted to give the latest content according to keywords, it’s imperative that you stay on top of these trends. The only way to grow your website, then, …
