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Combining PPC & SEO: Top Strategies

Combining PPC & SEO: Top Strategies – Endless organic web traffic is every business’ dream. However, you can’t achieve this without a lot of SEO effort and time. You may need to inject your strategy with something else: PPC advertising with Google AdWords. It’s good to  combine both paid and organic search strategies for that boost…

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Best Email Marketing Practices for Your Slow Time

Best Email Marketing Practices for Your Slow Time – Every brand goes through slow periods, whether seasonally or just as part of standard manufacturing cycles. Yes, these times can be a challenge, but you still need to stick to a marketing strategy to help guide you through those highs and lows. Even though you may not…

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5 Tips for Social Media Management

Did you know there’s a direct relationship between how much time you put into social media and your ROI? Social Media Examiner recently put out a report that says of those who spend at least six hours per week on social media, 71 percent found a benefit in it, as opposed to 54 percent of…

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Google Local Pack and Citations

Google Local Pack and Citations – Local citations are a must for any online business today. In fact, “citations” is consistently listed as one of the eight most influential ranking factors for local business. In a nutshell, any time your business is mentioned online, this is called a citation. It can have a link, or it…

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Video is Important to Your Website and Ranking

Video is Important to Your Website and Ranking – Content and text are certainly important components of your website, but don’t forget about adding video content as well. Video is a critical part of your online and social media marketing campaigns. With one video being equal to about 1.8 million words of content for your…

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Use Google Analytics to Monitor Success

Use Google Analytics to Monitor Success – There are many tools out there that can help you track your performance and measure success. One of the most popular is Google Analytics. If you don’t know it already, take the time to learn about it and see what it can do for you. In turn, it…

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The Best Ways to Flaunt Your Online Reviews

The Best Ways to Flaunt Your Online Reviews – A big part of getting new customers in the door is for them to see how happy your past customers are with your products and services. Reviews are important to how you market your services and products because they help potential customers make a decision if…

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Should You Use Pinterest?

Should You Use Pinterest? – You may understand the importance of being on social media sites like Facebook, but you may be wondering if your type of business is well suited for other types of sites like Pinterest. This is a valid concern. Not every business should be on Pinterest. It all depends on what…

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Is Your SEO Working?

Is Your SEO Working? – The goal of SEO is to have your website rank higher in search results. This is an organic approach that takes time and that must align with your searchers’ needs and expectations, so your approach to your site design must change to keep up with them. Has it been a…

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Facebook Ads and Conversions

Facebook Ads and Conversions – Writing compelling copy that converts visitors into paying customers is key. If your Facebook ads aren’t getting you the conversion results you’re looking for, you’ll have to change your focus. Take a look at your current content to find out where you could be going wrong. Closing the deal takes…

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