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Social Media

10 Killer Social Media Pitfalls Businesses Must Avoid

10 Killer Social Media Pitfalls Businesses Must Avoid. Proper planning, and the team in charge of the message is critical when starting  your social media campaign. This is a must read for companies venturing into social media. Its not a quick fix and don’t think that you’ll build it and they will come, it’s not the “Field Of Dreams” .  Companies need to engage and reach out with a strategy to attrach more »

Ecommerce pioneer Broadvision now banking on socal media

Everything is social today, this article explains it perfectly. Its the next Yellow Pages….I think he’s right…! Vincent Gentile, www.avminternetsolutions.com BroadVision Inc., a Silicon Valley e-commerce pioneer that saw its better days before the dot-com bubble burst, today is reinventing itself as a firm that creates social networks for businesses. The Redwood City firm launched Clearvale, a platform that includes templates – and later this year an “app store” – more »

Mall Owners Work Hard To Keep Pace With The Latest (Interactive) Marketing Techniques

This is a great article regarding retailers utilizing interactive technology to battle the dot.com retailers. Old guard retailers having experienced a few years of declining profits and store traffic are fighting back with new strategies and re-vamped online or “click to mortar” techniques. Vincent Gentile, wwww.avminternetsolutions.com Sep 8, 2010 7:29 AM, By Elaine Misonzhnik The decision by the largest regional mall owner in the country to embrace a smartphone application more »

Companies Struggle to Keep Social Media Content On-Message – eMarketer

A Message to CEO’s: The individual in charge of Social can alter  the companies message and you won’t know it until its too late..! Marketers and other corporate communications professionals may sometimes feel they have a thankless task: carefully craft messages about their company’s thought leadership, social responsibility effor via Companies Struggle to Keep Social Media Content On-Message – eMarketer.