For Moving Company’s to have an effective website and “Online Presence” it is essential to have a web presence that promotes credibility. Statistics show that 9 out of 10 consumers will research a company ONLINE before deciding to call for an appointment, meet, visit or retain their services. Think about your own practices, you probably check numerous things ONLINE prior to making a decision on where to shop, what to buy, who to buy from etc… You get the picture. This will be especially true for a moving company that will be handling the family’s treasures worth tens of thousands of dollars. Not to mention the timing on a move that needs to be completed on a particular day and time because of house closings. Reliability is critical.
Since the competition is one click away, a company with a poor web presence runs the risk of never getting the telephone call (or form completion) from a potential customer. Think about it, are you going to trust a company that doesn’t have a website, or has a site that appears to be build through a web builder for $200? If there are a few competitors in the area, the company with a very credible web presence is going to be weighed more heavily in a consumers mind.
So here’s what Moving Company’s need for their website:
- The ability to change banners and website elements weekly/monthly to look current with the season. (shows a prospect that your active)
- Storage options incase they are needed
- Downloadable forms
- Area to show current discounts/coupons or ad’s
- Online quote form or a “quick contact form” that can easily be filled out.
- Social Media Integration – Any company that doesn’t have at least a facebook fan page appears to be “out of touch”.
- Testimonials – Everyone knows a company wouldn’t post bad testimonials however it still means a lot for users to see this.
- Helpful Tips
- What to ask your mover
- Insurance information
- Preparation guide
- Information regarding packaging
- Guides for proper packing
- Type of boxes needed
- Boxes per room
- Weight guidelines
With a Moving Company website designed in WordPress, you have the flexibility to make changes in-house; providing you the power to maintain your website without a web designer’s assistance. A WordPress site comes with a complete content management system or admin panel, so you can easily add/change page content, add blog posts, add articles, change pictures, up-load image gallery’s, add/remove pages, create landing pages, change advertising banners, just about anything. If you have a website that changes on a daily or weekly basis, WordPress is the perfect option to manipulate your website with out having formal html/php coding knowledge. Keep in mind, it’s important to communicate with your WordPress web designer the areas that will change and the kinds of changing content that will appear on the site. By doing this, your Moving Company Web Designer can make it easier for you to make changes and manipulate the page content.
Even if you don’t plan on making website changes in-house, if the website is built in WordPress your web designer will be able to make changes, additions, even a theme overhaul pretty easily and cost effectively.
Ask your moving company website designer about the option of a complete content management system.