The big Takes:
- Technology empowerment works both ways. Consumers can take a stand against poor business practices, and brands can empower their customers like never before.
- Lack of control inside and outside companies is the beginning of a new way of working — one in which employees know their job is to use technology to solve customer problems.
- Best Buy, CMO Barry Judge encourages staff to come up with “half-baked ideas,” which the company works on and then rolls out.