Check out this article – it’s part of a five part series on content marketing. How many small businesses are utilizing Instagram…I’ll bet not a lot.
This is the fifth and final installment in a five-part series of articles focusing on best practices to up your content marketing game on the “big four” of social media: Twitter, LinkedIn, Facebook and Instagram. Catch up on the first, second, third and fourth installments.
Instagram boasts more than 600 million monthly active users, overtaking Twitter in 2016 in popularity. No longer an upstart network, Instagram was acquired by Facebook in 2012 for $1 billion, and it has since attracted the attention of brands seeking to capitalize on a visual platform.
The network’s basic unit of communication is the square image or video, with captions, comments and likes a distant second place in terms of importance. Of the big four social media platforms, Instagram is the most unique. Therefore, your content marketing strategy must follow suit.
Instagram users skew younger and more digitally savvy than other platforms. 59 percent of its users are between the ages of 18 and 29, and 31 percent earn more than $75,000 per year. It’s essentially the marketer’s dream: tech-friendly millennials with disposable income.