All News | AIS Media – News. The big take away on Harpointers interview regarding e-mail marketing. Businesses Turn to Email Marketing: As postal mail becomes more expensive, businesses are turning to email marketing for greater ROI. The average small business (20 people or more) currently spends about $1,000 per month with the Postal Service for postage. Interactive Marketing is More Measurable: Email marketing effectiveness for example can be measured more »