Video is Important to Your Website and Ranking – Content and text are certainly important components of your website, but don’t forget about adding video content as well. Video is a critical part of your online and social media marketing campaigns. With one video being equal to about 1.8 million words of content for your viewers, you really can’t ignore this part of your campaign.
Did you know that nearly half of all Internet users watch at least one video per month, and 100 million people check out videos every day? Not to mention that YouTube is the second largest search engine in the world after Google itself, and Google owns YouTube!
Here are some benefits to your company making and posting video content to your website:
Attract Visual Learners: Some people learn best by reading textual directions. Others need to see charts, while others need to watch videos. Videos are great because you can appeal to both visual and audio learners at once, condensing a lot of information into a small time period. Therefore, videos are a great way to appeal to your on-the-go clientele.
Appear Human to Your Users: If you’re not that great at public relations, you may not know how to best spin your business in the best light. With a video, you can put a personal touch on your brand, displaying your human side and building confidence in your audience at the same time.
Engage Your Users: As people watch your video, they are engaging with your company and in your website. They are devoting time to watching, listening, clicking and reading all about you and what you offer. This is an ideal way to promote consumer confidence in your total brand.
So, how do you know if videos are good for your industry? It’s true that videos work better for certain businesses over others. You are a good candidate if your company offers a complicated product or service. However, there are ways to incorporate videos for just about any type of business.
AVM Internet Solutions can help you determine the best way to incorporate video content marketing for your website. Call us today at 732-526-7590 or 877-382-6564.