Use Google Analytics to Monitor Success – There are many tools out there that can help you track your performance and measure success. One of the most popular is Google Analytics. If you don’t know it already, take the time to learn about it and see what it can do for you. In turn, it will provide you with detailed statistics about your website’s traffic numbers and sources. You don’t even have to pay for the basic service, which is good enough if you just want bare bones information.
Track traffic from sources such as social networks, search engines, direct visits and links from other sites. Plus, you can monitor your email marketing and pay-per-click campaigns, as well as display advertising. Check out these tips to using Google Analytics to your advantage:
Watch Long-Term Trends
The default setting is a 30-day snapshot, which is great for seeing what has been working in your favor recently. But for a more long-term view of the bigger picture, extend the graph to display six months’ worth of data or longer to view which pages are giving you the most traffic. Long-term patterns show you the areas that you may need to work on.
Find Out How Visitors are Using Your Site
Page views are important, but you also want to look at how those searchers are using your site. Which pages are the most helpful or popular? Are there pages that searchers don’t like, causing them to leave right away? Google Analytics will help you answer these questions so you can better serve your visitors and generate new leads.
Knowing where you’re going right and wrong is key in developing an effective online marketing strategy. Let AVM Internet Solutions help you use Google Analytics to gather that critical information. Call us at 732-526-7590 or 877-382-6564.