Instagram Overtaking Twitter – Ever changing social environment

Check out this article – it’s part of a five part series on content marketing. How many small businesses are utilizing Instagram…I’ll bet not a lot. This is the fifth and final installment in a five-part series of articles focusing on best practices to up your content marketing game on the “big four” of social …

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How Facebook Ads Work as Part of Your Local Business Marketing Strategy

As a critical tool in your market plan arsenal, Facebook advertising provides many benefits to social media marketing that go above and beyond the capabilities of search engine alternatives like Google Adwords. If you’re wondering how Facebook ads work, check this out: Getting started. Even the most inexperienced advertiser can create and run an ad …

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Columbo's 9 Rules of Media Engagement

This is a great read from my partner company: AIS Media Vincent Gentile, www.avminternetsolutions.com Much is written today about the importance of engagement in social media marketing. In simple terms, engagement means developing relationships, sustaining them, and then then creating an environment where people feel they trust you enough to want to openly share information. The …

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Twitter Begins Allowing Direct Messages With Verified Accounts Sans Following Back

The back-and-forth between brand reps who manage Twitter accounts and people who try to communicate with those brands might become a little less complicated. It seems no longer will verified Twitter accounts be required to follow back the Twitter users who want to send direct messages. The Next Web is reporting that Twitter is easing …

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Will "MYSPACE" make a comeback…?

My Space has just been sold, for 35 million down from 580 million six years ago…..will they make a comeback…? Another example of social media marketing and company’s trying to compete with Facebook.     Vincent Gentile: avminternetsolutions.com News Corp. sold music and entertainment website Myspace to a little-known ad-targeting firm, shedding a onetime Internet success whose …

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