How Businesses Are Unleashing Their Employees’ Social Media Potential

How Businesses Are Unleashing Their Employees’ Social Media Potential. The big Takes: Technology empowerment works both ways. Consumers can take a stand against poor business practices, and brands can empower their customers like never before. Lack of control inside and outside companies is the beginning of a new way of working — one in which …

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How Social Media Marketers Can Convert Attention Into Action

How Social Media Marketers Can Convert Attention Into Action. The big Takes: Social media marketers must learn to introduce “clicks to action” and outcomes that steer consumer experiences toward desirable results. Once attention is captivated, the real question is, what are you going to do with it? Introduce a “call to action” in new media …

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