How Social Media Marketers Can Convert Attention Into Action.
The big Takes:
- Social media marketers must learn to introduce “clicks to action” and outcomes that steer consumer experiences toward desirable results.
- Once attention is captivated, the real question is, what are you going to do with it?
- Introduce a “call to action” in new media to generate intentional outcomes.
- Data is a fountain of inspiration for Social Marketers.