Should You Use Reddit? – Good question. Have you asked yourself this? Many business owners don’t usually look at Reddit as a valid social media marketing channel and focus on other more popular ones like Facebook and Twitter. However, recent tweaks to the platform may prompt you to take another look. It’s undergone a complete overhaul for a more modern look and feel.
Reddit’s many niche-focused forums could be perfect for your needs as you seek community members who are engaging with posts and ads more than they ever have before.
Businesses can engage directly with community members to result in increased brand awareness and relationships. But you must utilize the right strategy. Reddit has always had to fight back against intrusive marketing. But if you approach it right, Reddit could become a strong part of your online marketing plan. In the end, you can boost your brand image, encourage new lead sources, and promote your offerings to a larger audience (in a subtle way of course).
How Reddit Works
This is a social media platform with a community of more than 330 million monthly active users and more than 540 million monthly visitors – a bigger community than Twitter. Its structure blends an old-school forum format with modern user-centric social media, with posts focusing on text-based topics of conversation and/or links to popular content.
When users like a post, they can “upvote” it, which boosts the chances of a post making it to the front page for one of the niche forums, also known as a “subreddit.” If a post gets enough upvotes within a subreddit, it may appear on Reddit’s home page. Because Reddit’s home page highlights a large variety of topics, some people call it the “Front Page of the Internet.”
Bottom line is, Reddit is where people go to view interesting links and engage others in productive conversations. Community members are very engaged and enthusiastic about their chosen topics.
Why is Reddit a Strong Social Media Marketing Channel?
Reddit is a very tight-knit, informed community, distinguishing itself by implementing community-led moderation to reduce noise like other social platforms have. If you don’t practice etiquette (AKA “reddiquette”), you’ll get “downvoted” into obscurity. This keeps trolls and spammers away.
Reddit gives marketers a golden opportunity to achieve authentic interaction with those in a given niche. And with more than one million subreddits for every community possible, there’s no shortage of niches to appeal to.
As a business owner, you have two main opportunities here:
- Advertise in relevant subreddit forums so that every ad impression reaches a person who is engaged with that niche.
- Participate as a user to share links, answer any questions and engage with the community.
Contact AVM Internet Solutions
To learn more about how Reddit could become a robust part of your online marketing strategy, contact us today at 732-526-7590.