Your Customers Can Close the Deal: Use Your Reviews – Why not let your customers do the talking when it comes to adding credibility to your brand? When you incorporate the positive feedback left by your customers on a regular basis, you’re not only rewarding customers for their praise, but you’re also strengthening the relationship you have with them. Plus, you are encouraging other people to follow suit.
Weaving praise into your content marketing and collateral materials will enhance your content naturally so that your company can be seen as more credible in the eyes of your customers. Online reviews happen to be one of the most trusted sources of business information available. Why not tap into that?
Try these strategies.
Use Embedded Reviews and Accolades on Landing Pages
Flashy websites will only take businesses so far. Customers are always skeptical of trusting a company despite the slickness of their online appearance. Reading reviews and ratings boosts their confidence because they want to hear what real people have to say about you – not what your marketing campaign is shouting.
Incorporating reviews on your web pages, specifically your landing pages, will put them at ease. It may even reduce users’ tendency to seek outside information on your brand. When they see positive reviews on your site, they may not feel the need to hunt down their own reviews online.
When putting testimonials and feedback on your web pages, heed these tips:
- Read the third-party reviews site’s policy on sharing reviews, as there could be some limitations.
- Always ask the reviewer for permission before posting.
- Don’t take things out of context and don’t take only the positive things someone said within an overall negative review.
- Quote the person verbatim.
- Favor embedded reviews over text quotes, as they are more transparent.
Share Positive Reviews to Social Media
Getting people to leave a review isn’t always easy. But when they do leave a glowing review, be sure to share it on your social media platforms. When you do this, you essentially reinforce the behavior and encourage others who want public recognition to leave their own reviews.
Just be sure to follow the guidelines we listed above. Keep in mind that platforms like Yelp won’t let you copy and paste review text. You’ll also need to get the reviewer’s permission before sharing.
Use Reviews to Augment Your Content Marketing Strategy
The content you provide should always have the goal of solving the audience’s needs with a gentle push toward promotion at the end. You don’t want to include blog posts that are too over-promotional, for instance. But finding that balance can be difficult. When writing blogs and articles for your site, get inspired by your reviews.
For example, if someone reviews your product and lists six things they love about it, craft a blog post such as “6 Vital Considerations When Purchasing Product X.” In the same vein, use negative criticism as inspiration too. If someone posted a review about what they hate about your customer service, make a blog post entitled “5 Things We’ve Changed to Make Your Experience More Enjoyable.”
Contact AVM Internet Solutions
We have plenty more tips on creating an effective content marketing strategy using reviews. To learn more, contact us today at 732-526-7590.