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Search Engine Optimization: Did Your Firm "Over Promise"…?

Search Engine Optimization (SEO) is generally portrayed by marketers  as one of the most effective tactics for generating leads or sales from your website. But while most marketers understand the importance of SEO, many see the process as a highly technical, almost mysterious discipline that’s best left in the hands of experts. So it’s no […]

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Columbo's 9 Rules of Media Engagement

This is a great read from my partner company: AIS Media Vincent Gentile, www.avminternetsolutions.com Much is written today about the importance of engagement in social media marketing. In simple terms, engagement means developing relationships, sustaining them, and then then creating an environment where people feel they trust you enough to want to openly share information. The

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Twitter Begins Allowing Direct Messages With Verified Accounts Sans Following Back

The back-and-forth between brand reps who manage Twitter accounts and people who try to communicate with those brands might become a little less complicated. It seems no longer will verified Twitter accounts be required to follow back the Twitter users who want to send direct messages. The Next Web is reporting that Twitter is easing

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Will "MYSPACE" make a comeback…?

My Space has just been sold, for 35 million down from 580 million six years ago…..will they make a comeback…? Another example of social media marketing and company’s trying to compete with Facebook.     Vincent Gentile: avminternetsolutions.com News Corp. sold music and entertainment website Myspace to a little-known ad-targeting firm, shedding a onetime Internet success whose

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Is Your Website At Risk Of Googles Panda Attack? How to Check Your Vulnerability and What To Do.

Nearly all consumers (97 percent) now research products or services online before making a purchase, according to a study by BIA/Kelsey. Search engine optimization (SEO) is the process of enhancing website content to maximize its ranking potential on organic (free) search engine results pages (SERPs). Search engines award high rankings to websites with high-quality content

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